We are a team of people who love sports and know how to turn that passion into creativity. We connect brands and athletes through fresh, innovative ideas to create meaningful and memorable experiences.
Giorgos Panou
CEO & FOUNDER
One of the most successful and respectable basketball agents in Greece, Giorgos is the founder and CEO of UPGR8, cultivating unique and lucrative business opportunities for corporate brands, elite athletes, and strategic partners. Giorgos launched his career as a basketball assistant coach, for the Greek Men’s National Team (Silver Medal, Japan’s World Championship, 2006) as well as in many Greek A1 clubs, to become the Director of Greece & Cyprus for Octagon Europe Basketball in 2010. Since then, he has recruited some of the best young prospects in Greece and internationally, including NBA MVP Giannis Antetokounmpo and many other Greek National Team players.
- EMAIL: gpanou@upgr8.gr
Ilias Panou
COO & FOUNDER
With a passion for sports, a creative energy and 10 years of experience in sales & marketing, Ilias is leading the agency’s day-to-day marketing initiatives, overseeing external and internal resources to manage projects from proposal through completion. His responsibilities include content creation, events coordination and production, sponsorship outreach and execution and new business development. He loves the challenge of coming together as a team to reach new heights.
- EMAIL: iliaspanou@upgr8.gr
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